Buy Financial Planning Leads
Buy Financial Planning Leads Online
The lead boom is upon us. Financial planning firms across the country are realising the importance of outsourcing their lead generation. But why are so few taking action? And why is it that these same few are the firms experiencing exponential market-share growth, while others are sitting in slowly heating water?
The answer to these questions is quite simple. It’s the financial commitment. I find it most peculiar that the majority of financial planning firms are more than happy to spend thousands of dollars on newspaper and radio advertising (which offers no real measurability), yet hesitate to spend a few hundred dollars on genuine leads (which are 100% measurable) for the fear of not converting them. It’s as though you were chasing $5,000/mo and you could either buy a monthly $3,000 lottery ticket (tradional advertising), cross your fingers, pull out your crystals and pray that the odds are with you, or buy an insurance policy (lead generation) with a monthly premium of $2,500, which guarantees to at the very least offer a 100% ROI every month. Why on earth would you buy the lottery ticket? The sad thing is that in this scenario, the potential lottery winnings are no greater than the return of the insurance policy. Yet firms still rely lottery tickets!! “It’s about brand awareness”, “Get your brand into the market”, “You’ll see returns for years to come”, “Your competitors are advertising with us, so should you!”, “Your target market are not internet savvy”…. Traditional media is still peddling the same bullshit lines to financial planners, and it’s because they know you’re a big payer.
Clients of ours have seen the light, and now realise how much cash they had wasted in the past. Cash that would have been better spent buying financial planning leads. They always say “if only we had known about this before”.
If you are considering purchasing leads, please consider the following couple of points.
- Growing your business through the buying of leads requires commitment. A commitment to the long term. One month you might convert 2 leads, the next you might convert 16. Some months you might receive 12 leads, others you might receive 40. I’ve had my fair share of fly-by-nighter firms chasing a quick buck. They get the quick buck, but then they spend it, and then they can’t afford to buy leads the next month. You think those people don’t exist? Just ask me. Be committed.
- Leads generated using the internet are different. They are well researched. But they are extremely loyal once you’ve gained their trust. I’m told they’re also one of the easiest clients to receive referrals from.
- Purchased leads require prompt action. And the quicker you can contact them and offer them something of benefit, the easier they are to convert.
If you are committed to growing your business, and you’re looking for something to see your firm flourish, request more information from us on how you can buy financial planning leads.